Here Are The Top Contenders. The British clothing company Joules may remind you a bit of Mini Boden, but it's a step up from the catalog of the same country. Joules makes beautiful dresses, fun skirts, exceptionally soft tees and sweatshirts, and great outerwear in bright colors for children aged newborn to 12 years.
And small as the brands may be, the movement they support is slowly reaching more mainstream companies. Crew is currently selling a series of science-themed graphic tees for both boys and girls, as part of a partnership with the American Museum of Natural History. Lands' End responded to a mom's viral complaint about its gender stereotyping shirts with a line of STEM-related options for girls. Without further ado, here are 12 parent-founded kids' clothing lines that challenge gender stereotypes one shirt at a time.
Texas mom Sharon Choksi launched Girls Will Be with her siblings David and Laura Burns in after her daughter Maya lamented the lack of clothing options fitting her adventurous personality. From shirts with robots, sharks, and other fun designs to non-"shorty" shorts that leave room for running around, Girls Will Be offers clothes that show "there is more than one way to be a girl. As Choksi told The Huffington Post, "Girls Will Be designs clothes with colors beyond pink, no sparkles or frills, stereotype-busting graphics, and a fit that lets girls be kids.
Handsome in Pink is the brainchild of mom Jo Hadley, who launched the Oakland-based clothing line in when her toddler son was going through a big "pink and purple phase. With a constantly growing line of empowering clothes -- like a "Forget Princess, Call Me President" shirt for girls -- Handsome in Pink is still thriving today, the mom told The Huffington Post.
And as for Hadley's son, the now year old still counts purple as his favorite color. Jaya Halepete Iyer of Oakton, Virginia created a clothing line called Svaha in honor of her 3-year-old daughter, who wants to be an astronaut when she grows up. Dismayed at the lack of space-themed shirts for girls, the mom decided to address what she sees as "a significant gender bias that exists in the kids' apparel industry," she wrote on Kickstarter.
Svaha's shirt design motifs include sports, firefighters, dinosaurs, astronauts, and construction equipment. Though she was unable to meet her Kickstarter funding goal last month, Halepete Iyer wrote on the Svaha Facebook page , "I hope to be able to get these t-shirts to all of you in some way hopefully sometime real soon.
As the website states, "We think that dividing animals, objects and hobbies into 'girl stuff' and 'boy stuff' is silly, so we design things that both girls and boys can love. Quirkie Kids started in March as a Kickstarter-funded line of pink shirts for both girls and boys. Jill and Jack Kids.
When Jenn Neilson went shopping for her daughter for the first time, she was disappointed to find that the girls' departments were full of "pink and and frills" while the boys' departments were all about "trucks and sports," the Canadian mom writes on the Kickstarter page for her children's clothing brand Jill and Jack Kids. With a line of empowering t-shirts and books for girls, Princess Free Zone offers "an alternative to princess and pink. Seattle moms Jennifer Muhm and Malorie Catchpole created BuddingSTEM after bonding over their shared frustration at the lack of clothing options for their space and train-loving daughters.
Offering science-themed shirts, pants, dresses, and even underpants, BuddingSTEM lets girls "wear clothes that speak to their interests," the founders told The Huffington Post. Dresses and leggings, cargo pants, and graphic tees are all made in from high quality cotton that withstands the wear and tear of toddlers, kids, and tweens.
The British clothing company Joules may remind you a bit of Mini Boden, but it's a step up from the catalog of the same country. Joules makes beautiful dresses, fun skirts, exceptionally soft tees and sweatshirts, and great outerwear in bright colors for children aged newborn to 12 years.
The quality is undeniable and patterns will put a smile on your face. While this isn't the least expensive brand at the boutiques, Petit Bateau has been offering classic European styling at exceptional quality for many decades. The mariner striped tees, classic cotton cardigan sweaters, sweet one piece infant rompers, and exceptionally soft onesies and undergarments will never disappoint or go out of style, so you can pass them on from one child to the next and get your money's worth.
For the kids who have a little more edge, Appaman offers graphic tees, funky prints, and fabulous outerwear for boys and girls aged 6 months to 10 years. Whether you've got a kid who likes to rock out, hit the field, or ride the waves they'll dig these styles for both casual wear and more formal affairs.
There is something about the bohemian chic look of Pink Chicken 's designs that make it nearly irresistible. While the leggings, skirts, and tees are truly adorable, it's the dresses that make the biggest impact for girls aged newborn to 14 years as they can easily be worn as dresses and then transition into tunic tops for many years of wear. For the boys, Wes and Willy offers traditional styles from tees and polos to hoodies and wide wale corduroy jackets -- but with a little bit of fun, featuring things like skulls and crossbones, diggers, drum sets, and favorite sports themes.
They also offere bottoms in school-approved styles and kid-friendly fabrics like fleece and nylon. Their thick cotton lets you know that you're getting great quality and the generous sizing makes it appealing for boys of all shapes. While Kissy Kissy may only be available in sizes preemie to 24 months, its sweet portrayal of kid themes like fish, fire trucks, and flowers on footies, separates, dresses, hats, and more make it rather irresistible.
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